Summary of Qualifications
- Extensive experience in writing and editing digital and print content across a variety of media platforms, including websites, email series, sales letters, video scripts, brochures, blog posts, and articles.
- Developing branding and marketing campaigns, from initial conceptualization to content production and delivery.
- Primary content provider for ad agencies, as well as with national and international clients in a broad range of industries.
- Fast and thorough research to write content that is accurate, informative, and targeted to specific demographics.
Skills
Microsoft Office (Word, Excel, Outlook, PowerPoint), Adobe Software Suite, InDesign. Broad experience with online content management systems such as WordPress and MailChimp.
Professional Experience
Aera Technology, Colorado Springs, CO
Copywriter – 2019 – Present
- Launching prospect and client nurture campaigns according to a business brand revamp
- Aggregating a company-wide library of marketing content for ongoing usage
- Establishing brand value and mission statements to guide company messaging
Mediab, Colorado Springs, CO
Content Manager – 2019-2020
- Maintained monthly and annual content calendars across all brand channels
- Directed content creation for 7 different core brands and target audiences
- Managed the content team and interviewed freelance and full-time applicants
- Enforced quality standards with international copywriters, designers, and sales teams
Microsoft, Colorado Springs, CO
Scriptwriter – 2019-2020
- Transformed transcripts and corporate research into script drafts
- Crafted marketing collateral for the Microsoft Managed Desktop service
- Established visual direction for animators and graphic designers on the team
- Edited scripts based on executive feedback and technical review to align with legal approval
Upwork, Colorado Springs, CO
Lead Writer – 2018-2019
- Built brand content and marketing collateral libraries for Upwork freelancer and client campaigns
- Crafted video scripts, emails, promotional outreach, landing pages, and sales funnels
- Established internal/external communications, including blog posts, social media, and
corporate correspondence - Updated copy creation processes to streamline management input and designer involvement
Microsoft, Redmond WA
Content Writer – 2017-2018
- Established branding (mission/vision/values) and content outreach strategy for Microsoft teams
- Developed a social media strategy and content calendar
- Drafted content for executive-level, internal/external communication
- Reviewed and refined public-facing blog content and processes
Write Strong, Denver, CO
Freelance Copywriter/Editor – 2011–Present
- Creating copy for websites, emails, brochures, video scripts, sales letters, and more
Developing online content for clients, including articles, blog posts, and social media posts
Consulting on brand direction to optimize outreach campaigns
Paizo Inc., Redmond, WA
Editor – 2015–2017
- Micro- and macro-level editing of all Pathfinder RPG publications
- Reviewing and editing of freelance writer submissions
- Enhancement of storytelling elements, game continuity, character development, and
entertainment value of all game publications and related products
Creative Director, Denver, CO
Katalistik Marketing Agency – 2012-2013
- End-to-end development and implementation of branding and marketing campaigns
- Collaboration with clients, sales teams, design freelancers, and IT to coordinate content
production and quality control - Oversight of ongoing team development via webinars, sales training, and style guides
- Extensive research to fuel content creation based on hard data and industry insights
- Multimedia writing and editing for websites, video/audio scripts, emails, press releases, strategy
briefs, and sales materials
Elevation Creation, Denver CO
Copywriter – 2011-2015
- Crafted unique digital marketing content, including websites, blog posts and articles, ad scripts, and
marketing/advertising campaigns - Ongoing contract work for multiple clients’ social media marketing
- Development of branding elements, including slogans, newsletters, press kits, press releases, and
sales scripts
Examiner.com, Denver, CO
Editor – 2009–2011
- Approved and accepted freelancers based on experience and writing quality
- Edited submitted articles according to proper formatting and writing standards
- Monitored stories and provided editorial direction to improve website traffic and brand
Sonlight Curriculum , Littleton, CO
Web Content Writer – 2008–2009
- Managed website content and layout to increase sales
- Composed marketing articles and product descriptions
- Employed online advertising and SEO to expand presence and customer awareness
Simon & Schuster, New York, NY
Copy Assistant – 2006–2008
- Wrote, edited, proofread, and compiled copy for seasonal sales catalogs
- Managed company and independent freelancers under deadline
- Tracked author and title information and updated materials as needed
Education
New York University, New York, NY
Summer Publishing Institute
Colorado Christian University, Lakewood, CO
BA in Human Communication, Minor in English